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FYI

Published on .

NBC Enterprises has licensed a second-window of NBC's upcoming summer series "The Last Comic Standing: The Search For The Funniest Person in America" to be repurposed on Comedy Central. In addition to receiving a talent contract with the Peacock network, the winner will also get his/her own standup comedy special on Comedy Central… Reveille, the producer of USA Network's "Nashville Star," has inked brand-integration deals with both Chevrolet and McDonald's. Chevrolet's Silverado trucks will be the main mode of transportation for the show's contestants while McDonald's integration will revolve around contestants searching for dining venues…Lifetime Entertainment Services is launching Lifetime Partnerships, a unit that will work with advertisers to create multiplatform marketing campaigns across Lifetime's three cable TV networks, Lifetimetv.com, Lifetime magazine and Experience of a Lifetime, the company's multi-city mall tour. It will be run by Elise McVeigh, a VP, who will report to Lynn Picard, exec VP-sales.
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