As reported in the April 28th edition of Advertising Age
, McDonald's Corp.
is holding talking with shops including Omnicom
and Creative Artists Agency
about its branded-entertainment objectives, according to an exec close to the situation. A McDonald's spokeswoman would not confirm a specific review, saying only that the fast feeder has "an ongoing dialogue with a number of companies" to build its brand…As also reported in Ad Age
on April 28, Richard Hatch
, winner of the first "Survivor" and about 30 other reality TV notables have inked exclusive three-year contracts to appear on and promote Reality Central, the first all-reality programming digital cable network… The Pep Boys
, a leading automotive aftermarket retail and service chain, has retained Global Icons
of Los Angeles to license and market Pep Boys-branded products under the monikers of Pep Boys' founders and characters Manny, Moe, and Jack.