tapped Patricia Heaton, the co-star of "Everybody Loves Raymond," as its new national spokesperson. She will be featured in Albertsons advertising, beginning with national TV spots bowing in June… The syndicated version of "Who Wants To Be A Millionaire" recently kicked off its "VIP Millionaire" sweepstakes, a nationwide promotion with Elgin Watches
and JC Penney
. The grand-prize winner will receive a VIP trip for two to New York City to attend a taping of the show. The promo was created by the show's syndicator Buena Vista Television
… Last week, Dial Corp.
launched the Coast BMX Full Grind online game on its newly redesigned Web site. Omnicom's Austin, Texas-based GSD&M
and advergaming specialist WildTangent
partnered on the project…Correction: In the May 14 issue of M+V("Chrysler Preems Branded Shorts"), BBDO Detroit
senior VP, group creative director Sam Aljuni was incorrectly referred to as an executive at BBDO West…