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Bragman Nyman Cafarelli, part of the Interpublic Sports and Entertainment Group, is establishing its strategic licensing business as a full subsidiary under the banner of EnterSport. EnterSport's clients include entertainment properties and lifestyle brands. Andy Cohan, a licensing veteran and most recently a BNC consultant, will run the day-to-day business as exec VP… In conjunction with On Board Entertainment, a lifestyle marketing agency, SoBe Adrenaline Rush, an energy drink, is sponsoring Mobile Theater, previewing action sports films, at this summer's Ozzfest…Hypnotic, the creator of The Chrysler Million Dollar Film Festival, inked a deal with Home Box Office to air the five 2003 finalists' qualifying short films on Cinemax.
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