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Procter & Gamble has retained Creative Artists Agency to explore entertainment-based marketing solutions for its brands across all entertainment platforms. A P&G representative confirmed the deal. This arrangement evolved from a collaboration on Tremor, a youth marketing research project… The Arnell Group and Hypnotic were awarded the Gold Lion in the Apparel/Footwear category at the Cannes Lions International Advertising Festival for their "Terry Tate: Office Linebacker" Super Bowl spot for ReebokMiller Brewing Company kicked off its "MGD Pure Night Out" Concert Series in Los Angeles yesterday. San Francisco and Chicago are other venues on the schedule.
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