Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

EBay has signed with Creative Artists Agency to mine entertainment-based marketing solutions for the Silicon Valley Internet company. The company had previously been a client of William Morris Consulting, instrumental in mounting "eBay TV" slated for fall 2004…Subway Restaurants has signed on as one of the sponsors this summer of the 2003 Vans Warped Tour, featuring 50 up-and-coming musical acts. The tour features such bands as Pennywise and Less Than Jake, hitting 45 cities in North America…The Game Show Network is expanding its programming slate to include, for the first time, video-game-related programming with the acquisition of "Game Sauce" and "Gamer.TV", both from the U.K.'s Gamer.TV Limited. This new video-game block will be ripe for product-placement opportunities, according to the network.
Most Popular
In this article: