WPP Group's Mediaedge:cia
has acquired a stake in the Leverage Group
, an entertainment marketing company that also works with "cause-related" nonprofit organizations. Terms of the deal were not disclosed…The United States Olympic Committee
has tapped the William Morris Agency
to develop branded initiatives in film, music, publishing and TV to increase awareness of the USOC and America's Olympic athletes. The first project, titled "The Cut," will be an unscripted reality TV series to profile the lives of world-class athletes as they train for spots on the 2004 U.S. Olympic Team…Games Media Properties
announced last week that DaimlerChrysler
's Jeep will be the exclusive automotive partner for GameRiot at Lollapalooza. GameRiot is the video-game exhibition and competition that is a key part of the touring music festival.