has signed an expanded sponsorship package with Home Depot
for the TLC series "Trading Spaces." The retailer replaces competitor Lowe's Home Improvement Warehouse
for advertising exclusivity in the home-improvement category…As previously reported in Advertising Age
, Campbell Soup Co.
has inked a deal with pop star Mandy Moore
for advertising and promoting its soup brands. Terms of the deal were not disclosed…Ad Age
also reports that Kraft Foods
is launching its "oven-toasted" Nabisco Ritz Chips using pitchman George Hamilton
, he of the perpetual tan.