Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Walt Disney Pictures' new Eddie Murphy movie, "The Haunted Mansion," will be integrated into McDonald's Happy Meals beginning today at participating restaurants. The tie-in features six toys from the movie. The movie is based on the Disney theme-park attraction of the same name… Adlink has secured sponsorships from Los Angeles retailers Good Guys and Mervyn's for the Rx Laughter fund-raiser Dec. 6. Comedians Ray Romano and Kevin James are among the entertainers performing. Sponsors gain extensive on-air exposure throughout the greater L.A. area using Adlink's 44 top-rated TV networks, including Comedy Central.
Most Popular
In this article: