Sears, Roebuck & Co. has retained NMA Entertainment & Marketing to mine and execute
branded entertainment opportunities in film and television. Financial terms of the deal were not divulged…Discovery Networks has signed the Chrysler Group as the exclusive automotive sponsor of its upcoming series on the Discovery Channel,"No Opportunities Wasted (Now!)," launching in the fourth quarter this year. Chrysler's all-new 2005 300C sedan will be featured prominently in each episode… Famed music manager Irving Azoff, in conjunction with entertainment-industry veteran Robert Geddes, has acquired
TBA Entertainment, a live events producer. The deal is expected to close second quarter and is subject to shareholder approval.