×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI

Published on .

Walt Disney Co., via its ABC Unlimited cross-platform unit, has inked a pact with Sony Electronics to launch the brand's new Mobile DVD Dream System across the following three Disney media platforms: Family Fun magazine, Radio Disney, and Disney Online. The program will run from April through July 2004… McDonald's Corp. has teamed with Discovery Networks' "Trading Spaces: Family" to have the show feature the Ronald McDonald House in the reality program. Omnicom Group's OMD, McDonald's media agency, orchestrated the deal.
Most Popular
In this article: