Walt Disney Co., via its ABC Unlimited
cross-platform unit, has inked a pact with Sony Electronics
to launch the brand's new Mobile DVD Dream System across the following three Disney media platforms: Family Fun
magazine, Radio Disney, and Disney Online. The program will run from April through July 2004… McDonald's Corp.
has teamed with Discovery Networks
' "Trading Spaces: Family" to have the show feature the Ronald McDonald House in the reality program. Omnicom Group's OMD
, McDonald's media agency, orchestrated the deal.