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Walt Disney Co., via its ABC Unlimited cross-platform unit, has inked a pact with Sony Electronics to launch the brand's new Mobile DVD Dream System across the following three Disney media platforms: Family Fun magazine, Radio Disney, and Disney Online. The program will run from April through July 2004… McDonald's Corp. has teamed with Discovery Networks' "Trading Spaces: Family" to have the show feature the Ronald McDonald House in the reality program. Omnicom Group's OMD, McDonald's media agency, orchestrated the deal.
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