, a unit of Nielsen Media Research, last week announced it would launch an online service called Sponsorship Scorecard this summer to measure televised sports sponsorships such as in-stadium signage. It will deliver data on the number of adults exposed to corporate sponsorships and the amount of time they were exposed to them… Sony Connect
, Sony Corp.'s online music service, will launch May 4 with a promo event that will have Sheryl Crow performing live on a United Airlines
flight from Chicago to Los Angeles. The promotion will also bow United's MileagePlusMusic.com service and Sony Electronics' new Hi-MD Digital Walkman players.