The PGA Tour
has retained William Morris Consulting
for guidance in the development of integrated entertainment marketing programs across multiple platforms including film, television, and new media… SKYY Vodka
has been named the Official Vodka for the 2004 Tribeca Film Festival
, taking place May 1-9 in New York City… Discovery Networks International
has appointed Rebecca Batties
to the new post of senior VP-creative development and brand management.