Major League Baseball Properties
has inked a partnership with Clear Channel Entertainment Properties
to be an "Exclusive Category Sponsor" of the Projekt Revolution Tour 2004, Bonnaroo Festival 2004 and 25 other CCE "Summer of Live" concerts…Italy's Fiat
recently announced plans to fund European film productions to extend its marketing platform as the country is on the verge of reintroducing product placement in the local film business after a decades-long ban…Cooper Tire & Rubber Co.
has become the title sponsor of "Track & Trail Adventures with Wally Dallenbach," a program on the Outdoor Channel
, reaching an estimated 6.6 million homes.