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At last week's International Advertising Festival in Cannes, France, Omnicom Group's OMD in Santiago, Chile took home the Grand Prix, the top Cannes Lion for the media category with a campaign for Cristal beer where the line between product placement and a TV spot was blurred… Robert Riesenberg, chief executive of Omnicom Media Group's Full Circle Entertainment, has tapped Tracy Dorsey—a key lieutenant during Riesenberg's tenure at Magna Global Entertainment—as managing director-creative affairs…MasterCard International has launched a national sweepstakes promotion, "Weekends Matter More," to tie-in to the national launch of the Blockbuster Movie Pass, a subscription rental offer that enables consumers to pay one low monthly fee and rent an unlimited number of movies.
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