The L.A. Office
has announced that this year's annual RoadShow—to be held in Los Angeles from Sept. 21 to 23—will offer a keynote speaker for the first time. Janine Bousquette
, exec VP-chief customer and marketing officer for Sears
, will deliver an address about the strategic value of entertainment marketing in the retail environment…Holiday Inn Hotels
will be tying into "The SpongeBob SquarePants Movie" opening in November and also the DVD release in 2005. Promotional marketing shop Ben Marketing Group
partnered with the Holiday Inn client on the deal…Corona Extra
, in conjunction with Brand X Marketing
, a sports-lifestyle-marketing outfit, is launching the "King (and Queen) of the Beach" Professional Volleyball Tour.