has greenlighted 10 episodes from producers Ben Silverman
and Robert Riesenberg
for reality series "The Club," chronicling Ice, an independent dance club trying to compete with the leviathan casinos on the Vegas Strip. The show bows Oct. 12 at 10 p.m. Silverman, the CEO of Reveille Co., and Riesenberg, who heads Omnicom Group's Full Circle Entertainment, have signed Heineken
and Allied Domecq
as sponsors…Reality Central
is changing its name to Reality 24-7
in advance of its upcoming launch. Network CEO Larry Namer
said the new moniker more appropriately reflects the channel's global original programming mission.