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Nineteen-year-old NBA phenom LeBron James is partnering with Powerade to create his own sports drink, Powerade Flava23. The flavor will be available nationwide in September along with a LeBron James comic created for Powerade by DC ComicsBuena Vista Television is launching a promotion for the syndicated "Who Wants To Be A Millionaire" starring Meredith Vieira that allows AOL users and fans of the show via instant messaging to assist contestants in the show through its "Ask The Audience" lifeline.
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