Nineteen-year-old NBA phenom LeBron James
is partnering with Powerade
to create his own sports drink, Powerade Flava23. The flavor will be available nationwide in September along with a LeBron James comic created for Powerade by DC Comics
…Buena Vista Television
is launching a promotion for the syndicated "Who Wants To Be A Millionaire" starring Meredith Vieira that allows AOL
users and fans of the show via instant messaging to assist contestants in the show through its "Ask The Audience" lifeline.