>>> For the first time since it started televising its annual Hip Hop Music Awards, The Source magazine is selling sponsors product placement deals in its Nov. 30 TV show. The magazine has signed Pontiac, Burger King and Nextel's Boost Mobile for product integration deals.
>>> Roto-Rooter has taken a promotional partnership in a new Sci Fi Channel reality show called Ghost Hunters. The two stars of the program are drain-cleaning technicians by day and paranormal investigators by night. The new show airs Oct. 6.