PONTIAC GOES HIP HOP; ROTO-ROOTER GOES REALITY SHOW

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>>> Clear Channel Entertainment Properties is producing the Miller Brewing Co. “Rock Through Time” event, a two-day concert Sept. 17-18 in New York City. The concert, featuring James Brown, the Strokes, Velvet Revolver and Lenny Kravitz, is the finale for Miller’s summer-long promotion tied to Rolling Stone’s 50 Years of Rock and Roll summer.
>>> For the first time since it started televising its annual Hip Hop Music Awards, The Source magazine is selling sponsors product placement deals in its Nov. 30 TV show. The magazine has signed Pontiac, Burger King and Nextel's Boost Mobile for product integration deals.
>>> Roto-Rooter has taken a promotional partnership in a new Sci Fi Channel reality show called Ghost Hunters. The two stars of the program are drain-cleaning technicians by day and paranormal investigators by night. The new show airs Oct. 6.
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