Studio Services Gets Behind the Wheel With Penske Trucks

Will Promote Its Vehicles to TV and Movie Studios Nationwide

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DETROIT (AdAge.com) -- Penske Truck Leasing Co. tapped Studio Services, Sylmar, Calif., as its TV and movie product-placement agency. Studio Services, also a transportation supplier in Hollywood, will promote Penske truck rentals for use by the entertainment industry across the U.S.

Howard Buck, CEO of Studio Services, told Ad Age his firm did a placement last year for the Reading, Pa., company in this summer's "Swing Vote," ahead of Penske's search for a Hollywood agency.

Jim Feenstra, senior VP-marketing at Penske Truck Leasing, said Studio Services understands the motion picture industry's transportation needs. "Our trucks have appeared in numerous television programs, feature films and independent films over the years, and working with Studio Services will make that process easier for the entertainment industry while also providing additional brand exposure."

Penske Truck Leasing, Reading, Pa., is a venture of Penske Corporation and GE Capital. Studio Services also handles Porsche and Vespa scooters' parent, Piaggio.
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