Will Brands Hit The Road With Hip-hop?

Buzztone/cYclops collaborate on 'Hip-hop Immortals'

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%%STORYIMAGE_LEFT%% Is the world ready for a traveling hip-hop museum?

The execs at entertainment-marketing specialist Buzztone and production house/branded-entertainment outfit cYclops Productions think so. The two companies are pitching brands the opportunity to be the presenting sponsor of a six-month, 50 market national tour tentatively called "Hip-hop Immortals."

Buzztone President Josh Taekman and cYclops CEO Mike Jurkovac are selling marketers on the branding benefits of chronicling the ascent of one of pop culture's most popular art forms.

%%PULLQUOTE_RIGHT%% "It's a 53-foot tractor trailer, which will be appointed with some of the most sacred artifacts of hip-hop history going back to the early days [with groups like Run DMC] all the way through to Eminem," enthused Taekman. The vehicle is the same one that housed last year's Mobile Graceland tour, showcasing keepsakes from the life of Elvis Presley. Jurkovac's team at cYclops was the architect of Mobile Graceland.

"Based on our experience with Mobile Graceland, and the pervasive influence of hip-hop culture right now … we think the time is right to mount the Hip-hop Immortals exhibit. It's clearly a natural fit for so many youth and fashion-oriented brands," said Jurkovac.

Taekman said promises have been secured from major hip-hop artists to participate, including the likes of the Beastie Boys, Public Enemy, and NWA.

Integrated marketing components are being arranged as well as local radio-station support to offer brands the ability to do live remote broadcasts, creating a block party-type atmosphere.

If a brand agrees to underwrite the production, a fourth quarter kick-off is being planned.

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