"It is a way for us in a vertical category to go out and talk to more of our clients about what I think is a really cool space right now—there's a lot to be done in it. The [music] industry is changing dramatically and they need corporations," said Chris Weil, Momentum Worldwide CEO.
Weil has appointed Joe Killian as the point person for the consolidated practice with the new title of senior VP-music and entertainment. Previously he was VP-account director, primarily servicing the American Express account. Killian, who comes from a live-music background, joined Momentum when it acquired a company called Festival Marketing. Killian, who will report directly to Weil, will manage a team of four people in New York.
Momentum has 65 offices around the world and Weil has noticed in his travels that client interest in leveraging music has heated up. One project in the works that illustrates the need for consolidation revolves around the efforts of Momentum's office in Zagreb to bring the Red Hot Chili Peppers to Croatia for a show. The office has been dealing with someone they know, who in turn has been working through London, who's working through New York.
%%PULLQUOTE_RIGHT%% "Inside of our own agency, how do we make sure we're using the knowledge base that's here…Sometimes, creatives think of a cool idea, but don't know if it can get done. I don't ever want anyone within Momentum to feel like that. It's not as easy as how much cash you can throw on the table; it's about creating a reputation in the business so that artists want to work with you," said Weil.
In addition to AmEx, Momentum clients include Coca-Cola Co. and Anheuser-Busch. This past February, Momentum was behind a weeklong series of concerts for AmEx at Los Angeles's House of Blues, with performers including Elvis Costello & the Imposters, Stevie Wonder, the Strokes and Mary J. Blige.