The web might be most moviegoers' source for coming attractions, extra-long previews or scene clips. But we still like looking at movie posters, especially when we're stuck waiting for the train.
Here's some artwork for upcoming releases we're highlighting this week. If you spot a piece of movie art worth highlighting, drop us a line.
"The Next Three Days"
Here's another retro-looking poster: great colors, bold typeface, stunningly cool pic of Russell Crowe (anyone else think it's Steve McQueen-esque?). But it fails to do one thing: spell out that this is Russell Crowe back in action-star mode. (Even "The American" did that for a film that was low on action.) But as Lionsgate puts the onus on the star to deliver, the studio might have at least put him in an action shot. (via CinemaBlend)
"For Colored Girls"
Tyler Perry films, on the other hand, rarely lack for big, ensemble casts, but instead of cramming a poster with the eight women who star in the film, Lionsgate in this case wisely created work spotlighting each actress. (Thanks to E.O. Elliott for the tip.)
"I Am Number Four"
OK, so this is not really a poster we love. I'm not even sure it'll wind up as the final work by the time the film rolls out in 2011. But Hollywood has a case of alien-invasion-itis -- the slate over the next six months or so is crammed with we're-not-alone films. So considering the crowded field, Dreamworks and Touchstone better bring it -- crop symbols are so 1990s. (Via Cinematical)
You know what else is so 1990s? Electric-blue lighting and "Independence Day." But "Skyline" at least doesn't try for subtlety: It delivers the goods and offers a fair warning to UFO watchers in its tagline. "Skyline" certainly gets the first solid marketing shot in the Hollywood alien-invasion hype machine.
"Harry Potter and the Deathly Hallows"
The moment the latest trailer for part one of the "Deathly Hallows" hit the internets, it became an instant trending topic. The posters don't disappoint either. The first poster, which appeared in cineplexes this summer, spelled it out right up top: "It all ends here." The latest creative is even better and ups the ante.
Much like it did with "Half-Blood Prince," Warner Bros. is putting a lot of emphasis on all the main characters, not only Harry Potter. It's a winning strategy, without having to create a "Team Harry" or "Team Hermione" to build sympathies with the fan base. (Via CinemaBlend)
But what's very striking about all this work for "Deathly Hallows" is how it compares to the original poster for the first movie in the series, "Harry Potter and the Sorcerer's Stone." The movies have become darker, richer, more complex, and the marketing reflects not only how the characters have grown up but its millennial fan base as well.
|ABOUT THE AUTHOR|
Aris Georgiadis is assistant managing editor for Ad Age and editor of Madison & Vine. You can also find him on Twitter.