The position makes Ms. Stables the senior liaison between Paramount’s film projects and promotional partners.
|LeeAnne Stables is Paramount's new senior vice president of worldwide marketing partnerships.
Ms. Stables is expected to start within the next few weeks, according to executives close to the situation. She replaces Lisa DiMarzio, who had held that position for the past eight years and had been at Paramount for more than a decade. Ms. DiMarzio has left Paramount to join a start-up company focused on film promotions and product placement.
While at Paramount, Ms. DiMarzio oversaw a number of deals with marketing partners, including Jeep’s tie-in with Sahara and Lara Croft Tomb Raider: The Cradle of Life; Papa John’s and Aflac with Lemony Snicket’s a Series of Unfortunate Events; and Revlon and Conde Nast Publications with How to Lose a Guy in 10 Days.
Paramount brings Ms. Stables aboard as the studio is in the midst of restructuring its executive suite following Tom Freston's elevation last year to co-CEO of parent company Viacom and his oversight of Paramount Pictures. He recently named former talent manager and TV producer Brad Grey to head the studio, and former Fox TV entertainment president Gail Berman to be the top creative and production executive.
As part of her new job Ms. Stables will work with Viacom divisions Nickelodeon Movies and MTV Films. She couldn’t be reached for comment on the new post, though the schedule for the Promotion Marketing Association’s Star Power conference in June already lists Ms. Stables with her new title as a speaker on a panel.
Paramount will be Ms. Stables’ first film studio job, though she has created and overseen deals with corporate partners and TV networks, entertainment venues and theme parks in the past.
While at Universal Studios Hollywood, Ms. Stables worked with McDonald’s Corp., Blockbuster, Pepsi-Cola, Miller Brewing Co., Taco Bell and Gillette Co. During a stint at the E! cable channel, she created interstitials for In Style and other magazines, and programs such as Ray-Ban Goes to Cannes and Sam Adams Goes to Sundance.
Ms. Stables was senior vice president of marketing at Sega GameWorks entertainment centers, which launched through a partnership between Sega and Universal Studios. She was also chief marketing officer at the Hollywood & Highland retail complex.
Not only does Ms. Stables’ appointment come during a shakeup at Paramount, it also occurs during a time of change in the promotions ranks at a number of Hollywood studios.
Erin Corbett, who was senior vice president of domestic promotions at Warner Bros., recently left the studio. Ms. Corbett oversaw partnerships with Heineken, General Motors Corp.’s Cadillac and Samsung for The Matrix Reloaded, and Wendy’s tie-in with this summer’s Charlie and the Chocolate Factory.
Sony’s acquisition of MGM could put Mary Goss Robino, MGM’s executive vice president of worldwide promotions, under the Sony banner. While at MGM Ms. Goss Robino bartered deals for the James Bond franchise, for the recent John Travolta movie Be Cool and for the upcoming Pink Panther remake.
And at the remade Miramax, which will be streamlined under the Walt Disney Co., there likely will not be a senior executive heading up film promotions. That task could be absorbed by Disney’s existing marketing and promotions group.
And at Miramax, Lori Sale, currently executive vice president of worldwide promotion at Miramax, who’s bartered recent deals with McDonald’s, Max Factor and Banana Republic, continues to work with the Disney-owned company. She also is working with Harvey and Bob Weinstein, Miramax co-founders who are splitting from Disney and forming their own multi-media studio. It’s not yet known if Ms. Sale will go with the brothers after their separation from Disney is complete in the fall, or stay at the Disney-based Miramax.