Mr. Kavanaugh acquired Rogue in December 2008 from General Electric for $150 million, and is supplying GE's Universal Pictures with some $3 billion in film financing through 2015, backing Universal films such as the forthcoming "Duplicity," starring Julia Roberts and Clive Owen.
Brand belongs to consumers
"Creating the Rogue style is a fairly simple concept," Mr. Kavanaugh said in a statement. "We work directly with the consumer in creating exactly what it is they want to see and wear. In giving the consumer a voice, it goes to the very heart of what Rogue stands for: It's not our brand, it's theirs."
Mr. Kavanaugh said a Rogue clothing line featuring hooded sweatshirts, T-shirts and hats would launch online by June with expansion into retail stores, with denim and footwear planned later in the year.