Madison+Vine has learned that they're resurfacing under the aegis of Entertainment Marketing Partners and are out of the gate with about 10 clients including low-cost carrier JetBlue, the city of Las Vegas, and the Borgata, a new trendy Atlantic City casino.
One exec close to the matter said the Stromans' model is to generate revenue through both retainer fees as well as back-end participation. The exec went on to say the brothers are also being supported by Jerry Kramer, a principal at the Schadler Kramer Group, a Las Vegas creative ad boutique, who is offering back-office services to EMP. In addition, Kramer is collaborating with the Stromans on the Borgata account. This exec also went on to say that the company is projected to turn a profit of $1 million in year one.
The Stromans declined to comment.
%%PULLQUOTE_LEFT%% One of the projects the Stromans are working on is another New Year's Eve special on Fox, which aired last year. Endeavor and the producers of the show did a time-buy on the network and plans are to repeat the project for this New Year's Eve. Advertisers like Kmart were integrated into last year's program.
The brothers, who are mainstays in the entertainment-marketing world, left Endeavor after the Beverly Hills talent shop's partner Arie Emanuel brought in former ad agency exec Jimmy Yaffe to head up the Marketing Solutions unit.
Yaffe remains at Endeavor as Emanuel sorts out which direction he wants to take the group.