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Episode Seven: Man And Machine
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CHICAGO (AdAge.com) -- Wrigley has said it will suspend all advertising that features Chris Brown, a 19-year-old R&B singer charged with making criminal threats in an incident with his girlfriend, pop star Rihanna.
The candy maker enlisted Mr. Brown, one of R&B's hottest stars, to help update its image. Mr. Brown's hit song "Forever" incorporates the Doublemint theme song in the chorus. Wrigley built a campaign around the song and has apparently put it on hold. However, the company stopped short of dropping the star altogether.
"Wrigley is concerned by the serious allegations made against Chris Brown," the company said in a statement. "We believe Mr. Brown should be afforded the same due process as any citizen. However, we have made the decision to suspend the current advertising featuring Brown and any related marketing communications until the matter is resolved."
The musician and his girlfriend were expected to perform at the Grammy Awards on Sunday night but were no-shows. Mr. Brown was arrested Sunday evening, according to The New York Times.