The ABC's Of Integration

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Name: Meredith Momoda

Age: 37

Who she is: VP-integrated marketing and promotion, ABC TV Network, Burbank, Calif.

Where she's from: Momoda's prior experience includes a stint as VP-promotions at Buena Vista Television. She has also worked on the client side, holding a slew of marketing posts at Taco Bell.

%%PULLQUOTE_RIGHT%% What she's done: Momoda engineered the launch of Jennifer Garner's "Alias" with Nokia two seasons ago as the cellphone marketer sponsored the commercial-free premiere. Nokia has been consistently written into the show by showrunner J.J. Abrams, whom Momoda refers to as a "total gadgethead." Momoda also responded to the brief of Kay Jewelers to craft an integration opportunity that would emphasize the idea of gift exchange by partnering the company with ABC sitcom "Life with Bonnie." Comedienne Bonnie Hunt obliged by writing a storyline about a diamond anniversary ring from Kay Jewelers.

What's next: Momoda prepares to integrate sponsors into the wedding of Trista and Ryan from "The Bachelorette" as well as into "Extreme Makeover."

Stock in Trade: "There's a tendency to push an agenda when you want to sell something… advertisers feel we hear their marketing objectives and bring to them properties that fit."