AWE Duo Hits The Right Notes

By Published on .

Reprints Reprints

%%STORYIMAGE_NOALIGN%%

Names: Geoff Thomas and Sophia Honore-Taylor

Ages: Thomas is 34, Honore-Taylor is 37.

Who they are: Thomas is account director while Honore-Taylor is group account director, both at Aaron Walton Entertainment.

Where they're from: Before joining AWE in 2000, Thomas logged more than six years in the Capitol Records marketing department as a product manager and tour marketing manager, working with major acts like Radiohead and the Foo Fighters. Honore-Taylor tread a more nontraditional path having previously run her family's construction business before selling the company and joining AWE in 1998.

%%PULLQUOTE_RIGHT%% What they've done: They collaborated on the music licensing deal pairing Cadillac with Led Zeppelin. Two years ago, Frito-Lay came to the pair with the mandate of finding the Doritos brand a Latin celebrity with crossover appeal—the duo brought Enrique Iglesias to the table.

What's next: "We're looking to expanding on creating client-furnished TV programming. They're looking at us more now as strategic partners and not just as people who can get talent for them at the end."

Stock-in-trade: "We blast music and come to work in jeans, but when we're closing a deal, there's no B.S. Our clients expect a professional, well-thought out strategy."

Most Popular