Name: Joseph Bongiovi
Who he is: Founder and president of Monarch Entertainment Group.
Where he's from: Prior to launching Monarch in 2002, Bongiovi was VP of tour alliance at Clear Channel Entertainment, where he led efforts in executing corporate tie-ins with brands like Verizon, Burger King and Polaroid. He also built a music licensing and marketing division at Sony Signatures for such artists as Britney Spears and Ozzy Osbourne.
What he's done: Chicks With Attitude was a music tour, headlined by Liz Phair, created for Maybelline's rebranding to Maybelline New York. A fully-activated integrated marketing program was executed that included radio and print ads as well as a sweepstakes and retail presence.
What's next: He's developing several branded TV projects in conjunction with Wilshire tenpercentery Endeavor. Bongiovi also plans to remount and expand Chicks With Attitude next year with Maybelline New York. Expect a possible reality TV extension from this property. He's also working with General Motors Corp. on developing a slew of TV and music initiatives.
Stock-in-trade: Bongiovi's mission is to create organic entertainment solutions for brand marketers and avoid retrofitting existing entertainment programming ideas to corporate marketing initiatives.