Clear Channel's Live Wire

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Name: Bruce Eskowitz

Age: 45

Who he is: President-national sales and marketing at Clear Channel Entertainment, Houston.

Where he's from: Eskowitz cut his entertainment teeth as a senior account manager at Madison Ave shops such as Bates and Campbell Mithun Esty. He eventually made the transition into the sports and entertainment world full-time, joining Pace Communications, one of the largest independent producers of music, theater and motor sports. He then became exec-VP of marketing for SFX Entertainment, which was subsequently acquired by Clear Channel.

%%PULLQUOTE_RIGHT%% What he's done: Eskowitz orchestrated a deal with Major League Baseball, which traditionally hasn't been very active in sponsorships. After MLB research revealed that music was integral in the lives of younger demos, his team put together a program for MLB across multiple CCE venues, and a couple CCE tours, Ozzfest and Lollapalooza, driving the sales of the client's classic collectible merchandise, including player jerseys. He also recently executed a program for T-Mobile, where five sponsored concerts where held on the same night. The program culminated at a show on Alcatraz Island with the Barenaked Ladies and Train.

What's next: "I think entertainment overall is completely under-leveraged compared to sports. I think you don't have the clutter that you do in sports."

Stock-in-trade: "The great thing is we can tie people into our assets—our exisitng buildings, our existing tours or we can create things from scratch. We will take risks, which not many other people in this industry do."

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