Elektra's Brand Harmonizer

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Name: Camille Hackney

Age: 34

Who she is: VP-strategic marketing and new media, Elektra Entertainment Group

Where she's from: Prior to Elektra, Hackney had a senior new-media development role at the label's parent, Warner Music Group. Before she came into the WMG fold, this Harvard M.B.A. also did a stint at HBO as well as one as an analyst at Merrill Lynch.

%%PULLQUOTE_RIGHT%% What she's done: Hackney orchestrated the successful Verizon Wireless partnership for its FreeUp product in conjunction with the company's African-American agency of record Global Hue with Missy Elliott protégé Tweet in 2002. She also devised a deal for Third Eye Blind and Diageo's Smirnoff Ice to leverage the post-college market for the "Party Like a Rock Star" campaign in the summer of 2002. She also worked with Arnell Group and Davie-Brown Entertainment in putting together upstart rapper Fabolous with Reebok's Classics sneaker line, which had customarily not associated with contemporary artists.

What's next: Hackney is focused on tour support as a linchpin for corporate brand partnerships moving forward. "Tour support obviously benefits the artist and the brand gets to use that artist to really influence the consumers in their backyards."

Stock in trade: "Our philosophy is not to take what we can get from our [corporate] partner. We want the partner to get its money's worth or have the artist go above and beyond what was stated on paper and what they got paid for."

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