Name: Sean Hanrahan
Who he is: senior VP-strategic marketing and promotions for ESPN/ABC Sports
Where he's from: Hanrahan joined ESPN in 2000 as VP-management and promotions, overseeing sponsorship of major sports properties for both ESPN and ABC Sports. In 2002 he was promoted to VP-director, strategic partnership and sponsorship management. Prior to ESPN, he was at TLP, Pepsi's promotion agency.
What he's done: Hanrahan has executed brand integration into ESPN's nontraditional original-programming slate, including Dr Pepper into the movie "The Junction Boys." Under Armor was integrated into original series "Playmakers." Hanrahan also launched ESPN Shorts, 90-second "mini-movies" that run during "Sports Center" that were presented by Sears and Miller Brewing.
What's next: "Dream Job," the contest that selects a new ESPN "Sports Center" anchor is coming back in September, and Hanrahan is looking to do product integration. On ABC, he said to look for some "unique brand integration" in the 35th anniversary season of "Monday Night Football."
Stock-in-trade: "ESPN is a compelling brand on its own, one that advertisers naturally want to associate with. Our focus groups [bear this out]. Joe from Queens said if ESPN were a woman, he'd marry her."