Name: Tera Hanks
Who she is: Exec VP and partner at Davie-Brown Entertainment, a Los Angeles-based Omnicom Group entertainment marketing company.
Where she's from: Hanks earned her stripes in the product placement arena at Cato Johnson before she created a partnership with rival Davie-Brown to help set up its TV department for PepsiCo and Reebok. This ultimately led to Hanks merging her company with Davie-Brown in 1996, which was then sold to Omnicom in 2001.
%%PULLQUOTE_RIGHT%% What she's done: Hanks pushed Reebok to outfit Ben Affleck and Matt Damon at the time of "Good Will Hunting" in 1997, sparking celebrity seeding as a growth area for the company. Hanks was also at the center of the global Pepsico/Lucasfilm alliance for the launch of "Star Wars: Episode I The Phantom Menace." More recently, she played a crucial role in BMW Mini Cooper's integration into Paramount's "The Italian Job," which included having 32 cars custom-built.
What's next: Look for an even closer alliance for the shop with fellow Omnicom media and creative agencies so that entertainment plays a larger role in overall branding strategy and is not just thought of as a tactic.
Stock in trade: "There are so many people playing in this space that are new to it; we have a seasoned staff of people who have been executing these deals for years. Combine that with the leverage of Omnicom and we're in a great place."