Making Movies With Magna

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Name: Robert Riesenberg

Age: 52

Who he is: Exec VP-Director Magna Global Entertainment. Magna creates opportunities for Interpublic clients to fund and leverage original TV programming.

Where he's from: Prior to Magna, Riesenberg served a similar role at Interpublic's Universal McCann Entertainment Group. He joined McCann-Erickson North America in 1997 as senior VP-broadcast & programming director for Coca-Cola. Riesenberg also ran his own company, RER Communications, a TV production and distribution outfit on behalf of clients such as Campbell Soup and Frito-Lay. He also did a stint at Omnicom's BBDO, where he developed programs for Chrysler Showcase and G.E. Theater.

%%PULLQUOTE_RIGHT%% What he's done: Golden Globe-winning "Escape from Sobibor," a Chrysler Showcase made-for-TV film on CBS, executed at BBDO in 1988, still resonates for Riesenberg as it has been adapted in high school curriculums to teach kids about a successful revolt in a concentration camp. Much of Riesenberg's recent focus has been on the Johnson & Johnson Spotlight Presentation, a series of two movies a year on TNT. The first one "Door To Door," starring William H. Macy, aired in July 2002.

What's next: 23 hours of production this summer, which include two movies and two series. This includes "The Restaurant," to air on NBC on Sunday nights 10-11 p.m. for six episodes. It's backed by American Express, Coors, and Mitsubishi.

Stock-in-trade: "My staff, for the most part, consists of seasoned production and development people. I, myself, have a background as a producer and as an advertising media person. I speak both languages."