Creative Artists Agency is reaching into the interactive agency world for the new head of its marketing department.%%STORYIMAGE_LEFT%%
Mike Windsor, previously CEO of WPP Group's OgilvyInteractive Worldwide, will join the entertainment agency Oct. 18, and be based at its Los Angeles headquarters.
Mr. Windsor, 49, was one of the early movers in building a global digital agency network. As an advocate of nontraditional marketing, he persuaded global marketers to embrace online advertising in its earliest years. In his previous job, Mr. Windsor was responsible for Ogilvy's interactive resources in 42 countries, including acquisitions, partnerships and strategic initiatives. Under his leadership, the agency's West Coast office won 90% of Microsoft Corp.'s interactive advertising and much of its traditional business.
He also served on the boards of both OgilvyOne
Worldwide and Ogilvy & Mather
Mr. Windsor first joined Ogilvy in 1986, working in both the Houston and Los Angeles offices. He was group account director on the agency's Microsoft account in 1992 when he left to become president-CEO of ad agency Anderson & Lembke, now part of Interpublic Group of Cos.' McCann Erickson
"Technology is driving unprecedented changes in media and marketing," Mr. Windsor said in a statement. "CAA foresaw the impact technology has had on how consumers experience entertainment and receive marketing messages. At the same time, they realize it doesn't end with seeking out greater targeting and efficiencies. All of the great, most effective marketing campaigns have tapped, or created, popular culture."
Mr. Windsor will preside over a CAA marketing department whose initiatives have included integrating Coca-Cola Co. into the TV series American Idol.
CAA's other clients include Procter & Gamble Co., Motorola, Hasbro and Nextel.