Name: Josh Taekman
Who he is: As president of Buzztone, Inc., he is responsible for sales and new business development and runs the New York office of the entertainment-marketing specialist.
Where he's from: Prior to Buzztone, Taekman was VP of Marketing for Sean "Puffy" Combs's Bad Boy Entertainment from 1995-2000, building a multi-million dollar unit that did strategic urban marketing and consulting.
%%PULLQUOTE_RIGHT%% What he's done: Generated a fully integrated marketing program for Pepsi behind the brand's sponsorship of "Puff Daddy & The Family's No Way Out" tour. At Buzztone, he created a VIP Card promotion for Sprite in 2001 that drove volume of 20oz. bottles up 5%, tying in retail partners and leveraging Island Def Jam Music Group artists for live concerts. Helped produce the Target Fleet Week Boat for the mass merchandiser in New York last November, providing strategy and integrated marketing.
What's next: "We're resolved to building more properties that are owned and operated by Buzztone that create long-term propositions for brands as opposed to one-offs."
Stock-in-trade: "We have the ability to think the big idea and then execute it."