UTA's Brand Ambassador

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Name: Ferris Thompson

Age: 44

Who he is: Head of United Talent Agency's entertainment marketing unit.

Where he's from: Prior to joining UTA in June 2001, Thompson was VP-corporate marketing and partnerships at Universal Studios, where he developed strategic marketing alliances across all studio divisions: theme parks, music, motion pictures, television and online. Before Universal, Thompson held senior marketing executive posts with companies including Sportslab and the Association of Volleyball Professionals Properties.

What he's done: Thompson led the charge in gussying up the fading Hollywood Parade into a rejuvenated televised spectacle, partnering with Blockbuster Video to create the "Blockbuster Hollywood Christmas Spectacular" on NBC. Hooked up Carl's Jr. and BMW Mini with Discovery Channel's "Monster Garage," created by UTA client Thom Beers. Thompson, along with AEG and Celine Dion's management team, partnered with Chrysler stewards Peter Arnell and BBDO in pairing the UTA-repped chanteuse to the automaker.

What's next: Thompson is working with UTA client Diplomatic to complete brand partnership package for WB's "Live From Tomorrow," which the Frog network plans to launch in the near future after scuttling its original summer launch date. He brokered the partnership between production company Brass Ring's reality show "Surfer Girl" and Quiksilver apparel outfit. The show makes its debut in May on MTV.

Stock-in-trade: "Our strategy is not to sign the brands; we're in the business of representing our clients and their great ideas so we can create value for both parties."