Vesting In Entertainment

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Name: Brian Terkelsen

Age: 40

Who he is: Terkelsen signed in October as the new senior VP-director of entertainment marketing at Publicis Groupe's MediaVest.

Where he's from: This Connecticut native was an investment banker at Barclays Bank in New York until 1992 when he decided he wanted to get into the entertainment business. He got lucky following a visit to a well-connected chiropractor. "I networked my ass off," he says.

What he's done: A former executive producer of Eco Challenge, an adventure-racing event developed by "Survivor" creator Mark Burnett, Terkelsen was the general manager for Quokka Sports, San Francisco, which developed technology aimed at making typically hard-to-watch spectator sports such as rock climbing and sailing more palatable for TV and Internet viewing.

%%PULLQUOTE_RIGHT%% What's next: Terkelsen will be scouting NATPE for new product. An early adopter, he's looking for the next big technology-based entertainment opportunity. For now he has his eye on digital video recorders and video-on-demand which he feels provides clients with ways of hitting niche audiences. He's working with Procter & Gamble, which is sponsoring The People's Choice Awards on Jan. 11 on CBS.

Stock-in-trade: Add Wall Street to Madison + Vine. As a former investment banker, Terkelsen says deal-making is his forte, stressing the importance of articulating what he calls "Return on Objective" for clients.

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