Warner Duo Keeping It Artist-Friendly

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Names: Diarmuid Quinn and Tami Levy

Ages: Quinn-43, Levy-36

Who they are: Quinn is exec-VP at Warner Bros. Records, overseeing all marketing operations and performing general managerial duties for other aspects of the label. Levy is VP-strategic marketing at Warner Bros. Records. Current artist roster includes Madonna, Neil Young, Fleetwood Mac, Linkin Park, Rancid, and the Red Hot Chili Peppers.

Where they're from: Both music industry vets, Quinn's career includes marketing stints at Columbia Records and MCA Records, while Levy has done tours of duty at Interscope Records, Epic Records/550 Music as well as The Leverage Group.

%%PULLQUOTE_RIGHT%% What they've done: The label has been one of the key players in the successful Budweiser "True Music" TV ad campaign. "The creative is so authentic to the music. It makes it easy for the bands [to participate]." Warner acts that have been involved include the Goo Goo Dolls, Less Than Jake, and Trapt. Trapt also benefited from the Chevy Rock-n-Roll 400 program as the band was able to leverage its No. 1 alternative rock track at the time, "Headstrong," into an association with NASCAR driver Robby Gordon and Cingular Wireless.

What's next: "For the last couple of years, advertisers have not been putting their dollars into the 40-year-old-plus demo, but with the success of the Michael McDonald/MCI commercial, we're just now starting to ride the wave again where artists from Rod Stewart to REM can benefit."

Stock-in-trade: "We're more selective than the average label about opportunities for our artists. For example, a lot of partners have approached us about [rising star] Josh Groban, but we haven't greenlit anything yet."