NEW YORK -- "The Five People You Meet in Heaven" author Mitch Albom discussed his new book, "For One More Day," Oct. 3 at a Starbucks in New York. The coffee retailer is promoting and selling the book at its stores. Marketing includes in-store signage, a 25-city initiative to encourage customers to discuss the book at Starbucks stores, and a charity tie-in to promote literacy. Mr. Albom will appear in coffee shops in eight cities.
DETROIT -- On Oct. 7, General Motors' world headquarters served as the location for an episode of "Gold Rush" that featured (from left to right) contestants Jim Caggy and Will Moseley; Julie Mynster, Chevrolet CRM and digital manager; contestant Matt Green; and Beth Oliver, senior VP-group management supervisor, Campbell-Ewald. The webisode, produced by AOL and Mark Burnett Productions, features Chevrolet as part of a sponsorship of the seven-week interactive game. | Photo by Tommy Baynard