Talking About Entertainment Marketing in a Fragmented World
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About 350 entertainment, advertising and technology executives gathered at the delightfully pink Beverly Hills Hotel on July 16 to talk about entertainment marketing in a fragmented world. Google CEO Eric Schmidt challenged the audience to to adopt an "'anytime, anywhere' consumer model" vs. what he derisively termed "the lawyer model." (He joked that being sued is Google's fastest growing business.) Attendees also heard from luminaries such as Magic Johnson (who said the NBA finals between the Celtics and Lakers brought the league "back") and director and producer Barry Sonnenfeld, who lent the controversial view that "the internet is evil and will bring down civilization. ... Networks just throw stuff up. ... I wish TV would make you watch." At lunch Ad Age Editor Jonah Bloom honored the 2008 Entertainment Marketers of the Year.