As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Talking About Entertainment Marketing in a Fragmented World
Published on .
About 350 entertainment, advertising and technology executives gathered at the delightfully pink Beverly Hills Hotel on July 16 to talk about entertainment marketing in a fragmented world. Google CEO Eric Schmidt challenged the audience to to adopt an "'anytime, anywhere' consumer model" vs. what he derisively termed "the lawyer model." (He joked that being sued is Google's fastest growing business.) Attendees also heard from luminaries such as Magic Johnson (who said the NBA finals between the Celtics and Lakers brought the league "back") and director and producer Barry Sonnenfeld, who lent the controversial view that "the internet is evil and will bring down civilization. ... Networks just throw stuff up. ... I wish TV would make you watch." At lunch Ad Age Editor Jonah Bloom honored the 2008 Entertainment Marketers of the Year.