×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Puzzle Power

Published on .

This Silver winner in the Poster category is a continuation of Abbott Mead Vickers' long-running red-on-white branding campaign for The Economist. The campaign, launched 14 years ago by agency founder David Abbott, took its cue from the magazine's bright red masthead and has never strayed far from the theme. Here, consistent advertising pays off. "Missing Piece" - designed in part by Abbott's son, Matthew - raises The Economist brand to the status of an icon, a la Nike or Johnny Walker.

Client: The Economist Agency: Abbott Mead Vickers/BBDO/London ECD: Peter Souter CW: Matthew Abbott AD: Martin Casson

Most Popular
In this article: