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This Silver winner in the Poster category is a continuation of Abbott Mead Vickers' long-running red-on-white branding campaign for The Economist. The campaign, launched 14 years ago by agency founder David Abbott, took its cue from the magazine's bright red masthead and has never strayed far from the theme. Here, consistent advertising pays off. "Missing Piece" - designed in part by Abbott's son, Matthew - raises The Economist brand to the status of an icon, a la Nike or Johnny Walker.

Client: The Economist Agency: Abbott Mead Vickers/BBDO/London ECD: Peter Souter CW: Matthew Abbott AD: Martin Casson

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