Even a Kraken Can't Shake These Calm Golf Hosts in Geico's Spot: It's Last Night's New Ads
Plus, the Five Most Digitally-Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Buffalo Wild Wings offers a fantasy football draft kit to starry-eyed fans as they enter the restaurant, and Kate Winslet and Penelope Cruz advertise Lancome's "Advanced Genifique" serum (patented until 2029, apparently).
For a Geico "It's What You Do" spot, two TV hosts keep calm as a Kraken attacks a golfer because if you're a golf commentator, you whisper. It's what you do.