A Truly Mobile Office for Vodafone

In Spain, a PR Agency Works Over the Streets

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Vodaphone

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In order to highlight that Vodafone's new communication package, Vodafone Office, lets you work on the move, Vodafone Spain provided a PR and design firm with two fully mobile offices that acted as billboards. The company moved employees from its Bilbao and Madrid branches into the mobile offices. In Madrid, employees spent three weeks in one of Madrid's main avenues, so passers-by could watch employees working in an office with see-through walls. The Bilbao-based office was placed in a similar construction in the heart of the city. Each office was equipped with state-of-the-art mobile handsets and devices Vehicles decked out as "micro-offices" were also driven around the town centers to demonstrate how work could be done on the move.

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