An avant-garde watch brand has turned to innovative use of TV to both drive consumer awareness and build credibility with distributors.
Faced with a business audience that demanded "important brands appear on TV," Fossil utilized a media solution that saw its new range of timepieces appearing in the promotional spots for one of Spain's leading TV channels.
Shots of the stars of Tele 5 were accompanied by images of Fossil's new watches showing the time of the program in which the actors were due to appear.
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