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In a stunt to demonstrate just how fast its network can transfer information, an Israeli telecom had teams in New York and Tel Aviv tug on opposite ends of a rope.
Israel's largest telecommunications marketer, Bezeq, wanted to demonstrate the benefits of its Next Generation Network (NGN) technology, whose ultra-fast internet speeds allow real-time transfer of information. To prove its capabilities, Bezeq arranged for a transatlantic tug-of-war between Israelis and New Yorkers. Teams in Tel Aviv and New York each pulled simultaneously on a rope rigged up to a special engine. The engine measured the amount of force being exerted on each rope and transferred it immediately to the other side of the world. Huge screens in each city created a live dialogue between the two events using the same technology.
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