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That Chocolate Really Is Divine

In the Netherlands, Kit Kat Finds Jesus in Its Wafers

Published on .

For a more in-depth look at this Idea of the week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.

People are always claiming to find the face of Jesus on odd places -- on pieces of toast, in a cushion, on a meteorite.

Kit Kat wanted to play on its 'Have a break, have a Kit Kat' tagline within this context. Have a break in the Netherlands means "give me a break" or "enough is enough". Instead of creating an ad, they created a sighting of Jesus in a Kit Kat. A credible fake email was created and sent from a person who had apparently just taken a bite out a Kit Kat and found, to his utter disbelief, an image of Jesus.

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The team behind CMDglobal.com has launched Cream, The Innovation Exchange. Cream indexes and analyses the world's media, marketing and business innovations. Combining a library of more than 2,500 case studies with insight and analytical tools, Cream provides inspiration and helps you discover what's next in the world of communications.

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