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Sexy Silhouette

A Lingerie Retailer's Different Kind of Window Dressing in France

Published on .

For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.

Lingerie retailers don't generally have problems creating eye-catching campaigns, but Aubade has really pushed a campaign in Paris that will appeal to the voyeur in everyone.

To launch its new website, Aubade decided to create a girl-next-door fantasy. It got a female model to strut about in full view of a window of a building in central Paris, her modesty only concealed by a gauzy screen. Crowds gathered in the street below, jaws agape, staring at the sexy silhouette. After 10 days, the model removed the screen (revealing her Aubade underwear) and then replaced it with a banner showing the URL of the site.

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The team behind CMDglobal.com has launched Cream, The Innovation Exchange. Cream indexes and analyzes the world's media, marketing and business innovations. Combining a library of more than 2,500 case studies with insight and analytical tools, Cream provides inspiration and helps you discover what's next in the world of communications.

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