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Luring the Ladies

Fragrance Brand Rigs Spin the Bottle, Puts Other Twists on Flirty Apps

Published on .

For a more in-depth look at this Idea of the Week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.

Some guys need a bit of help when chatting up the ladies, so Lynx fragrance launched a series of apps as part of its "Get in There" campaign to help men break the ice.

With the "Say Cheese" app, the user asks a girl to take his picture using his phone. When she does, the camera will display a pre-loaded image -- Lynx suggested a photo of the user in his underwear -- to amuse and, presumably, entice. In "Perfect Man Revealed," the user asks a girl to take a multiple choice test to find her perfect man, with the results rigged to reveal a pre-loaded image of the mobile owner. The most useful application is a digital version of the classic "Spin the Bottle," in which the user can control the outcome of each spin by pressing a specific key on their mobile, correlating to the location of the desired target.

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The team behind CMDglobal.com has launched Cream, The Innovation Exchange. Cream indexes and analyzes the world's media, marketing and business innovations. Combining a library of more than 2,500 case studies with insight and analytical tools, Cream provides inspiration and helps you discover what's next in the world of communications.

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